How to Track Your Ad Campaigns with UTM Parameters

Are you running ad campaigns on Google or Facebook? Do you want to know which ads are driving the most traffic and conversions? With UTM parameters, you can easily track the performance of your ad campaigns and make data-driven decisions to optimize your marketing efforts.

A UTM (Urchin Tracking Module) parameter is a code that you can add to the end of your URL to track the source, medium, and campaign name of your traffic. This allows you to see which specific ads are driving the most traffic and conversions to your website.

When creating your URLs for your Google or Facebook ads, simply add the following code at the end: ?utm_source=facebook_ad1.

In this example, we are indicating that it is our first ad on Facebook. You can use any naming convention that works for you.

Now that you have added UTM parameters to your URLs, you need to track them when someone registers or fills out a form or makes a purchase on your website. Here's how:

In your CRM, go to the Contacts section and click on Properties. Create a new property called utm_source and define it as a text input. This will allow you to see the source for every user that comes to your website.

If you have a form on your website, you can add a hidden field with the name utm_source. This will capture the UTM parameter from the URL when someone submits the form.

In the settings of your form field, map the field to the utm_source property that you created in your CRM. This will ensure that the UTM parameter is recorded for each user who submits the form.

That's it! Now when someone submits your form and has the UTM parameter in their URL, the value will be recorded in your CRM. You can then use this data to track the performance of your ad campaigns and make informed decisions about your marketing strategy.

Thank you for reading our article on how to track your ad campaigns with UTM parameters. We hope this helps you optimize your marketing efforts and drive more conversions. Happy tracking!